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Retails enters the rational time
In 2005 says regarding domestic retail industry, mays be called the eventful time. In 2004
the macroscopic regulative policy brings the fund reduced already lets retail the
businesses is badly battered, but the room leaked meets , besides the fund, retailed the
businesses also faces the various pressure, old had the profit pattern received the
unprecedented challenge: Upstream the merchant regarding the region market hopes more and
more high, retail industry gradually to the region deepening development, the nation
retails the business urgently needed strengthens oneself the region competitive ability;
But on the other hand, the new competitor still was joining, passes through several years
probe and the preparation, overseas retailed the giant also starts to enlarge to Chinese
market put. At present all sorts, all cause domestic retail industry to fill hangs doubts.
Recently, the newspaper publisher concurrently carried out in the organization head gold
feather meets the exchange with retail industry senior public figure good outstanding
science and technology vice- Chairman Liu Wei, domestic will retail industrial the future
development carries on the thorough discussion.
The profession is in inside the conformity
Jin Yu Zhong: This year retails the market change are very many, some enterprises do very
steadily, but some enterprises actually persist, the overall did not look, on the one
hand, everybody thought the market was more and more difficult to do; On the other hand,
actually still had the external capital unceasingly enlarges to China retails the market
puts the dynamics, how do you regard this year retail the market these changes
Liu Wei: Retails the profession is one quite mature profession, recently several years,
the market maturation displayed in particular distinctively, the rational factor were more
than the fervor factor. In the previous 20 years, entire retails the profession
development is continuously all very quick, but, had the very big change in recently five
years; Along with the market maturity enhancement, the profession profit is more and more
thin, the enterprise can operate the space relatively reduces, this is one inevitable
trend. This time, along with the competition environment change, retails the business
needs to strengthen the market promotion and the channel thrust force. After retails the
businesses passed through recently 10 years high speed growth, needs in region cover and
market depth aspect does greater endeavor, caused the service sale ability enhancement. At
the same time, I still thought, the scale regarding retailed the business says is
extremely important.
The good outstanding science and technology retails the enterprise with China's IT same,
before experienced the Chinese market high speed development process, the good outstanding
product operation ability and the capital operation ability relative said very is all
good. But, under the new market environment, good outstanding also needs to transform.
Therefore, is good outstanding has the very big improvement in 2005, includes our
organizational structure, the service system, the management culture and even the
enterprise culture and so on all the adjustment is adapting the new market demand. We
enlarged the region cover, ?? delivered the system to the Chinese nine districts sales
strengths and the thing all makes the very big adjustment. In order to enlarge the scale,
this year was good outstanding also carries on some purchases in the entire Asian area, in
original Chinese, Singapore, Malaysian, Thai, in Indonesian five countries foundations,
also entered the Philippine market.
Jin Yu Zhong: Generally says, and buys is the industrial conformity time most obvious
characteristic, these for two years, the retail industry conformity tendency very is also
obvious. This year in the Chinese market, the conformity and the merge movement and the
hearsay very are also many, how is good outstanding personally meets in this side does You
think, the Chinese retail industry future pattern will be able to occur some new changes
Liu Wei: Chinese retail industry with the American retail industry very picture, all is
one scale very big industry, the development tendency very is also close. USA has four
greatly retails the business seizes completely retails the profession, China also can be
this kind of tendency, I believe can have retails the enterprise four to five seizes
mainly retails the market, because retail industry more and more becomes needs the very
strong capital strength support the profession. Under the domestic present pattern, has
the very many annexations hearsay, do I inside this circle, possibly a clearer inside
story, why do not have the practice or stop, possible both sides both in to think over
inside. But, I believe, future the profession conformity will be inevitable, because this
market already arrived one " big permanent was big " the stage.
Retailed the many wheels market contention already has some results, we saw, today
enlivens in retails in the market all is some goes on the market the company and the big
group, said regarding these levels enterprises, purchases with is purchased the metropolis
is the very normal matter, this indicated the profession already maturely arrived the
certain stage, needed carries on the conformity from the product management stratification
plane and the service pattern stratification plane.
Regarding good outstanding such goes on the market the enterprise says, the purchase and
the annexation is does the big scale one main technique. Regarding goes on the market the
company says, buys the others and is bought by the others all is very normal. Frankly
says, the others in " the inspection ", want and buy me, we also in " the
inspection " the others. Says from the good outstanding angle, our recently several
years also in domestic " inspection " very many companies, but finally in will
make the investigation to some goal enterprises later again stops down. With same in the
Asian other countries strategies, we hope recently three years in domestic mainly did
through own development even better. The foundation completed after, I believed the
purchase and the annexation could occur along with it, and bought the opportunity always
existed.
Jin Yu Zhong: The in recent two years, reduce the money market in the country under the
macroscopic economical regulation, domestic IT retails the profession bitter experience to
the disadvantageous development condition, also deeply fund puzzle, retail industry some
tradition procedures and pattern also therefore but encountered arrives the challenge. How
will you regard retail the business future the development pattern and the core
competitive ability Under this kind of situation, how good outstanding the conformity own
management management pattern and exterior resources, sharpens oneself the profit ability
Liu Wei: After profession conformity, I believe the profession competition can compared to
the most recent several years even more rationality, the profession threshold be able to
be more and more high. Finally keeps in the market each retails the business all must have
with the audiences different service core competitive ability, these core competitive
abilities can display in the operation ability, the fund ability, the foundation ability
and so on in some foundation stratification planes. Regarding the core competitive
ability, each retails the business all has the different understanding, some retail the
business thinks the low cost operation and the fund strength is the enterprise core
competitive ability, I think, if super retails the business in the product operation
ability and in the merchant serviceability foundation, cannot to the business agent, the
channel, the market depth and the breadth development speech, also has the possibility can
eliminate in the new turn of conformity. The overall looks, now these super retail the
business the service pattern can even more draw close to the market along with the user
demand change. In region operation ability and region market pulling force aspect had
compared to before faced with bigger challenge.
Regarding retails the profession says, if cannot give the user the creation value, is not
possible to have the profit. Says regarding one enterprise, both must reduce cost and must
gain biggest profit, truly is the question which one is in a dilemma. I think, must be in
has the ability in the foundation only then can discuss the cost the control, if does not
have the ability, the cost control is the empty talk. Retails can the key is give the
customer creates the new value, if has the value, certainly can have the existing space.
Therefore, said, the enterprise survival core competitive ability is can create the new
value for the customer. Regarding is good outstanding says, we now must promote oneself
ability, we must have creation customer service, service to customer, let ability which
the customer can grow. The good outstanding recently several years all in strengthened to
the customer serviceability, before we served Yu Da merchant, big business agent's ability
is quite strong, now natural law must strengthen service to small merchant, center young
business agent's ability. The good outstanding now customer group divides into three big
kinds: Traditional commercial product, service group; Recently several years developed
enterprise level customer group; Recently 12 years grew the quicker expense class product
customer group. Good outstanding can aim at these three kind of different customers group
the demand establishment different service system. To the magnanimous customer group, good
outstanding can enlarge to the center small customer, center the young business agent
and the serviceability, enables them to enjoy to is fast, the low cost service. In
view of the enterprise level customer group, good outstanding can strengthen the increment
serviceability. In 2005, good outstanding again conformity China and Singapore rose in
value the service group team, took into the Singapore mature service system China. As for
the expense class customer group, now has two big expenses class products in China the
channel, electric appliance and so on country America sells the field and traditional IT
sells the field, these two kind of channels differently need to retail the thing flow the
operation ability, the management ability, the market promotion ability, in view of these
customer groups, was good outstanding also establishes the corresponding support system.
The region retails needs two ridges
Jin Yu Zhong: You think nationwide will retail the business regarding one future 35 years
survival says, fund ability, own system ability, management ability, region market
these factors how according to important arrangement You think nationwide super retails
the business and the region retails the business the conformity is one kind of inevitable
tendency
Liu Wei: Several big abilities important arrangements which from retailed the market at
present displays in three tendencies which already may see you says: First, the industrial
tendency is big permanent is big, therefore we must have to have the very strong fund the
ability. Second is operates the ability, because you need to support the huge service.
Third is the customer serviceability. The original tradition will retail the business
comparison excels to the product operation and to the merchant serviceability, the future
development tendency is to the region development, to the customer service ability
development, we will think this will be tallies with the entire profession development
tendency.
Under this kind of situation, super retails the business and the region retails the
business the conformity is one kind of inevitable trend, the region retails the business
has their strong point, they are quite near to the market, even more understands the
market the demand, may fast respond the market. Recently several years had one very
obvious tendency, the large-scale brand merchant retailed the business to the region the
demand large scale promotion. But, on the other hand, the region retails the business no
matter is in aspect and so on fund ability, capital ability, operation system, management
ability, all by far does not reach the market the request which proposes to them,
specially their capital operation ability. But in the service management ability aspect,
specially the market operation ability, includes the ERP system the utilization ability,
the electronic commerce utilization ability, fluid department's aspect and so on
management ability, super retails the business all strongly retails the business to the
region. The good outstanding now also in the region inspection, seeks some quite good
region retails the business, hopes through purchase way, merges them in good outstanding
region net, simultaneously, good outstanding this year also extremely clearly set one
goal: All subsidiary companies all must become it retail aircraft carrier in region
electronic products.
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