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Why is the international brand-name fashion apparel missing Chinese master dialogue
Chinese fashion brands Network
"full use of quotas"
China's textile clothing sector is now talking about more topics. Chinese clothing to get
out of being masters Wai
When the fate of finding ways to create famous brand, raise product added value. Then why
Chinese clothing
Does the lack of well-known brands? In this connection, the Global Times Webmaster
interviewed recently in Brussels, Belgium Fashion master director
Victoria Van Aguilar (OlivierStrelli) President.
Olivier began to produce world-renowned brand name clothing of the same title. 30 years
ago, Olivier Van Aguilar
To the fashion fabric, harmonious colors and unique design style, which consumers favor.
In addition to being more than
Lee, the designated members of the royal family clothing, Olivier began to many of the
world or sports stars, entertainment
Celebrity politicians and the designated clothing, for example, Rolling Stone Band and the
United States are the French soccer team Goods
Licence faithful customers. Since August this year, Olivier began to open four stores in
China is expected
Until June, the number will reach 15 stores.
Rapid success in the fashion industry not
Webmaster : I heard that you recently went to China again, is it? What feelings do you
have on China?
Famous Fashion Master : A few years ago, we have begun to set foot in China's clothing
market, I will again in late November
To come to China to investigate. Not in China, I think China is still very traditional,
lack of international fashion fashion industry information, With the world trend is the
gap. However, when I went to China, they have found here the most modern Western
Trend, the international brand, quality shops, a luxury abound. In addition, China
attaches great importance to women,
Still, some manners, I think the pursuit of fashion has become a modern Chinese fashion.
I have a deep feeling in China that Chinese people are very industrious, regardless of the
owner or
Is the same hard work, where everywhere showing a desire to work and success.
Webmaster : But the Chinese industry development for so many years, why is the lack of a
well-known international goods
Licence?
Famous Fashion Master : China's economic development has been very rapid. Rapid success,
many people have become accustomed to.
This can work in many industries, but it is not a thing composed fashion brands, it needs
one quarter
Then one quarter design, take some time to create their own style, build their own
"identity"
Characteristics. One very important factor for the fashion industry, perhaps you will have
unpleasant, that is, if
That the world the existence of a "fashion wars", then a "victor" is
the Westerners are Westerners win
Won "fashion wars."
Webmaster : Why are Westerners won "fashion wars"?
Famous Fashion Master : because, whether in Africa, Asia or elsewhere, people generally
dressed in Western-style clothing,
Suit neckties, skirts, trousers, I did not see the women here wear kimono or other
national costumes. Do
Western designer clothing to absorb the cultural characteristics of the East, but the West
in general or costumes lead Fashion flows
Flow. It is fair to say that we to the world "marketing" of the West costumes
culture. For example, Japanese women wear and
Serve the people than those who wear western dress less.
From design to marketing to try to experience a lot of Webmaster : fashion designers
should have certain cultural standards and grade can shape attitudes of goods Card, then
how famous brand building?
Famous Fashion Master : I have seen several young Chinese designers, and several of them
graduated from the "London Fashion
Schools, "and" Paris fashion school, "they have a personality and tastes. I
think the Chinese fashion industry will
Will be successful, or are moving towards success. Chinese fashion designers should
participate in the Paris, Milan, etc.
International fashion show, once spoke highly of the Western media, a Chinese fashion
brand, the brand in China
States will attract more local consumer concerns. While there are no ready-made
"success secrets", but
Road to success is not only one, where the need for self-confidence, hard work and talent
and luck. However, the most important one Is the designer must create their own style in
the design, selection of materials, colors to the mix into
OK repeatedly deliberated, especially the need to study the use and the different
materials have different feelings and human effects. Webmaster : brand fashion and
business success of the relationship?
Famous Fashion Master : direct link. Fashion show aims to promote a brand image, but not
Marketing; In the fashion fairs is a market. A talented fashion designers should move
towards who
Community, and actively participate in international fashion fairs, and at the same time,
it must know how to plan and marketing. From fashion design To the sale, which will have
to undergo many attempts.
I feel that the quality of Chinese boutiques salesperson should be further increased, and
they should understand that when quarterly
Series packages installed in a self-confident image of a customer before, and this helped
to brand marketing.
Webmaster : How would you then Olivier began to push the brand in the world?
Famous Fashion Master : You also believe that you may. Perhaps the "luck",
perhaps "design inspiration"
Let me in a very short time for Olivier began to become. Entrepreneurship early, my
clothing company located in
Brussels a garage, where five workers, mainly for the production of shirts. One time, I
decided to Senate
Jiabali clothing fairs, rented a nine square metres of exhibition. As Booth small enough
to display along the
All shirt, so I will be careful to two shirt with colour, design and style mix of sets
together
A beautiful piece to display in the exhibition. Fair one day, it suddenly attracted the
United States, the British businessman
Great interest, they stand stall said in awe, " 'shirt sets shirt' fashion." The
next day, French newspaper
Paper reported that it "invented Olivier began to wear two sets of the trendy
shirt." For a time, all passengers
Companies to purchase only four days, I sold 45,000 pieces shirt. That year, France,
Britain, US
Many famous country almost all major shopping centres shirt from us, this is my success
story.
Chinese designers are subtle
Webmaster : Did you participate in Beijing in April this year, international fashion
exhibition. You in the design of Chinese clothing, face Materials, colours and so on,
what's your view?
Famous Fashion Master : China has some costume design which caught my attention. However,
China is still disagreement
Is too young. Webmaster : How do you explain "too young"?
Famous Fashion Master : In other words, "family" was not completed, or are not
treated processing. Of course, I
China is not able to make clothing, which is not objective, I can only access to the
designers and their own
Designed fashion Tan personal observation. I think some designers in the design of China's
often easy
He would like to express excessive "display" awareness in colour and fabric
selection and the mix has become the choice
Too "beautiful" and what is becoming clear, but do not see the importance of a
"East
West. " For example, I designed Nanshi suit (Then he picked up his coat that for the
Webmasters to see)
Suit pocket near the lining designed a unique decorative colours. If replaced by a Chinese
architect,
He may be a "window" on the surface, can be seen on fields where, because they
like
Decorated with bright colours and patterns evident in the design. However,
"America" it is sometimes necessary to "implicitly" required from
" Intrinsic "and not look to see. Sometimes wear the good feeling can make her
(or him) the charm
Become elegant, this is the fashion in the quality and charm result.
Webmaster : So you said "invisible America," should be reflected in? How embody?
Famous Fashion Master : Yes reflected in the choice of fabric and colours mix, reflected
in the style of tailoring and processing
Crafts. I talk about a feeling, if the people of any country in the world in my eyes
highest Nga exquisitely,
That Chinese people, which has manifested in many areas, such as in art, painting, music,
etc. have
After a high grade. However, China has not yet reached this fashion realm, but that day
will come.
Because more time was needed to create fashion.
Their style and trademark integrated Webmaster : If the Chinese clothing created by
internationally renowned brands, you are worried that this will impact on the European
brands,
Impact your business? Famous Fashion Master : no. Because globalization is a good thing,
you went to Europe, to Asia to us.
As Europeans to the United States, the Americans to Europe. Outstanding win market.
Webmaster : Your fashion how to deal with a quarter? Famous Fashion Master : Like most
fashion brands, we will lead a quarter of discounted clothing for sale
This is the market.
Webmaster : Finally, you have the clothing industry in China say a few words.
Famous to : establish confidence in their own "identity" and be a complete idea,
since it
Its own style and trademark integrated. Once establishing their own style, we should be
faithful to the style of
For, the success of a brand lies in fashion have their own individuality. Outstanding
designers always find
His own unique style and global marketing.
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